I hate the 'unlimited' marketing too, but as a user it pays to engage your brain in these situations. Selling a service for significantly less than it costs to

I hate the 'unlimited' marketing too, but as a user it pays to engage your brain in these situations. Selling a service for significantly less than it costs to run is a risky business strategy, so best case you keep getting great value for some period of time and worst case it's going to change and you'll need to get outta there.