Google decided it is time to sell GA for enterprises with 3rd parties involved. One client of mine (1B+ revenue, Xth largest website in Europe where x < 10) did

Google decided it is time to sell GA for enterprises with 3rd parties involved. One client of mine (1B+ revenue, Xth largest website in Europe where x < 10) did not sort out the 3rd party agreement on time. Google's answer: we are going delete all of your data. Have a nice day!