>They all seem to be based on this assumption that traditional farming/food production is antiquated and inefficient, and that what the industry needs is clever

>They all seem to be based on this assumption that traditional farming/food production is antiquated and inefficient, and that what the industry needs is clever outsiders to come in and re-invent it with the latest technologies. And they all just seem to go nowhere. I think we can safely say this mentality goes well beyond ag-tech. There seems to be a founder/engineer specific flavor of "epistemic trespassing" - especially with respect to fields that tech types look down on as banal or unsophisticated. Outsiders can make valuable contributions to fields beyond their own, but I'd imagine the chance of doing so steeply diminishes with arrogance. If you walk into a market thinking everyone is an idiot waiting to be disrupted, get ready to fail hard.