4 ms·
The behavior here is largely because the investors and the founders don’t come from an agricultural background, they’re born and bred urbanites who think they’r
by tristor 3y ago
The behavior here is largely because the investors and the founders don’t come from an agricultural background, they’re born and bred urbanites who think they’re inherently superior to the rubes in the flyover states, rather than realizing that agriculture is the most mature of all industries and the average successful farmer is effectively a renaissance man.
My farmer family members are brilliant at math, have masters degrees (and a Ph.D in one case), and understand business accounting better than most business people because agriculture has very thin margins and is a ruthless business for smaller operators. They commonly encounter “Brads and Chads from the city” who think anyone that lives more than 20 miles from a Walmart is a stupid hick that failed out of elementary school and needs a savior that knows better than they what is good for them.
The same attitudes that funnel stupid money into agtech boondoggles is the one that fuels the urban/rural sociopolitical divide in America, and I will give you a hint, it’s not the rural folks that are the condescending assholes here.
- quantified 3y agoInterestingly, this story is about founders from Berlin. Look past the place and business names, imagine North American ones, it fits. But it's not a Silicon Valley or American story. And in this case looks to have classic business problems, like salespeople selling things that can't be delivered. As well as the Ag issues, whether or not those would be solvable.
- theoldlove 3y agoI do find it a little amusing to think that proximity to a Walmart (!) is a marker of the arrogant urbanite. I’ve never gone to Walmart as frequently as I did in a town of 10k in rural Iowa, and here in the NY suburbs it looks like the closest Walmart is a 19 mile drive.
- tristor 3y agoIf I wanted to be snarky I would have said Whole Foods, but Walmart is universal in the US.