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I don't want this - it creates very bad incentives around even more engagement bait crap except now I'm directly funding stuff that pulls my attention before I
by homefree 3y ago
I don't want this - it creates very bad incentives around even more engagement bait crap except now I'm directly funding stuff that pulls my attention before I can even tell if it's garbage.
I prefer the substack or direct subscription model, there are risks there with audience capture leading to sometimes obscene results but it generally gives me more power to fund better quality stuff and removes the bad attention incentives of ads. If you find people that curate a diverse ideological audience that wants to give them a lot of intellectual freedom (or a specific niche) you can avoid the downsides. The quality of this type of media is far beyond any previous types imo.
Stuff Made Here, Persuasion with Yascha Mounk, The Free Press with Bari Weiss, Ben Thompson and Stratechery, etc. there are many examples.
The problem with most legacy media is that it just isn't very good, is getting worse, and it's getting outcompeted by better options.