People access a webpage for content, not noise. Ads are noise. Smarter noise will still sound like noise. Perhaps, making it even more obvious, the kind that i

People access a webpage for content, not noise. Ads are noise. Smarter noise will still sound like noise. Perhaps, making it even more obvious, the kind that irritates people. Gradually, the noise took more and more center stage. And then, users were forced to silence the noise. Blurring the lines of content and noise is completely backwards. Be transparent, place ads aside the content (not within it), and everyone will be happy. Paywalls might work for some, but the key here is being ethical. Respecting the user. The user will reward you if you respect it. It may even respect the brands that respect its attention. As with everything, the problem here is greed. I wish more ads were respectful. I would take them more seriously if they were.