> there is no way any competently written back end system takes 5-7 seconds for any reason whatsoever. Sure there is--ad networks. Remember when 100ms was con

> there is no way any competently written back end system takes 5-7 seconds for any reason whatsoever. Sure there is--ad networks. Remember when 100ms was considered fatal? Funny how that went right out the window when the big companies decided that shoveling more ads at users was more profitable than anything else. The current state of web development is all to paper over the idiocies brought along by serving ads. Those of us who do web development and don't have to serve ads can pretty much use anything and hit metrics under 100ms and can scale for a very, very long time.