dead man walking! 1. switch to subscription model <- we are here 2. jack prices to maximize profit among the proportion of customer that can pay higher prices.

dead man walking! 1. switch to subscription model <- we are here 2. jack prices to maximize profit among the proportion of customer that can pay higher prices. 3. smaller startups migrate to other cheaper tools 4. cheaper tools slowly become mainstream 5. vmware is irrelevant and dead. ~ 7-10 years, maybe less. The problem with this strategy here, is that unlike Photoshop (sorry gimp) there _is_ alternatives.