Facebook more or less represent the market as a whole, so you got your neighbour's grandma showing her cookies and my cousin rambling about those "dawn xyz peop

Facebook more or less represent the market as a whole, so you got your neighbour's grandma showing her cookies and my cousin rambling about those "dawn xyz people". On x-twitter, the grandma's gone and you know what's left. I guess that spending 100k in advertising on Facebook has now a much higher ROI than on x-Twitter because if some friend of my cousin says that "bell is owned by xyz", you lose that market in an instant. And now that marketplace has replaced many classified ads sites, it's more and more used by our neighbours' grandma's.