It's already not sticking, it's already used to whine about any kind of change, any redesign on HN. One imagines an old folk's home where people cry "enshittifi

It's already not sticking, it's already used to whine about any kind of change, any redesign on HN. One imagines an old folk's home where people cry "enshittification" every time a wall is painted in a different color. Platform Decay is four syllables, Enshittification is six. The reason it's used, when a more precise word would be shorter, is precisely because it appeals to a general anxiety about change.