A not terribly uncommon belief is that continuous growth (pick your metric) is the raison d'être of all entities operating in a capitalist society, and so achie

A not terribly uncommon belief is that continuous growth (pick your metric) is the raison d'être of all entities operating in a capitalist society, and so achieving and maintaining some high level of profitability and then staying there means that you and your company are failing to do their job. But "growth" is a moving and indulgent target. For some, increasing profits isn't the growth that matters. Rather, increasing the rate at which profits are increasing is the true metric. So even vastly increased profits can still be a form of failure that requires more actions be taken to wring more money out of the platform and its users.