At the same time the text makes it fairly clear that it is dangerous to use. There's a reason it talks about having narcan and people checking on you, or doing

At the same time the text makes it fairly clear that it is dangerous to use. There's a reason it talks about having narcan and people checking on you, or doing it as a group - my takeaway from the billboard on the whole is that opioids are a scary thing to do with very real risk. It doesn't make me more likely to do fentanyl, but less. I wouldn't have used that picture myself, but I also am not convinced it by itself is going to lead people to believe that doing fentanyl is a fun activity.