> Data should be stored as normalized as possible, but queries are supposed to denormalize to present information in the desired format. Nit: data should be st

> Data should be stored as normalized as possible, but queries are supposed to denormalize to present information in the desired format. Nit: data should be stored as normalized as possible, if your use-case prioritizes fast writes over fast reads. There are other benefits to normalization, but in practice they pale in comparison to the performance shift.