definitely they view it that way, as well as viewing the app review process as something that adds customer value. I mean they were quite clear on all that from

definitely they view it that way, as well as viewing the app review process as something that adds customer value. I mean they were quite clear on all that from day 1, that they thought they were solving customer problems. And of course when you think you have solved customer problems you expect to get rewarded, and then some years down the road your solution isn't that great anymore but you just don't want to let go of any of that sweet, sweet reward.