We've found that it works quite well for us on Leanpub, and you're right that the learning curve doesn't seem to be too steep for new writers. We need to be a

We've found that it works quite well for us on Leanpub, and you're right that the learning curve doesn't seem to be too steep for new writers. We need to be a bit better at this, but starting off with saying "# Chapter" makes a new chapter "## Section" starts a new section this is italic and this is bold. [this is a link](http://example.com http://example.com) gets you 90% of what you need to write a book, and the other 10% is not much harder.