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Ask HN: What are your thoughts on investing in X/Twitter as a growth channel?

3 points by sunnysogra 3y ago

Just looking for valuable feedback before investing my time.

franze 3y ago
Depends on you target audience? If it is right wing conspiracy theorists, go for it.
- sunnysogra 3y ago
  Got it.
verdverm 3y ago
I think X is in decline, but probably relevant for a while longer. I logged out weeks ago and don't feel like I'm missing out most of the time. There don't seem to be any great alternatives, maybe we could chill out on social media use for a while, as a society It may become hyper fragmented, which is probably not a problem, or one we can make less so
- sunnysogra 3y ago
  Got it, Good to hear your perspective on X.
  - verdverm 3y ago
    I'm pretty sure that any platform that eschews moderation will eventually be dominated by hate, spam, and toxicity. We've seen it before with the attempted alternatives. That's not an environment I want to be participating in What I really want is a platform where I can control my feed with much more detail.
    - sunnysogra 3y ago
      Yeah! That's is really important.
night-rider 3y ago
Despite its recent controversy, it's still worth the investment. The initial cold start can put people off, but you have to build an audience the hard way, and there's no shortcuts to doing that. I use it to link out to blog posts. I don't do the microblogging thing, and prefer to use it as a linkdump for my blogposts.
- sunnysogra 3y ago
  Yeah! I am somewhat active on it. I don't post a lot, but I keep myself updated. I've noticed people receiving good engagement on their product from there, so I thought, why not give it a try. Thanks for the feedback!
3cats-in-a-coat 3y ago
If you have an account in X, by all means maintain it, and utilize it but if you're starting out, odds are it'll be a wasted effort. First, it's almost impossible for new accounts to get visibility due to algorithm changes. Maybe it's better if you pay for a golden badge, but you'll be paying $12k/year for what exactly? There's a good chance X is headed to becoming the next MySpace. As such, investing in it going forward is likely unwise. Mine what you can and redirect your users to all your other locations so you have a plan B as/when X fades into obscurity. I think most people feel like this as well.
- sunnysogra 3y ago
  Right! I am somewhat active on it. I don't post a lot, but I keep myself updated. So, it's good not to invest my time heavily in it and should explore other platforms too.

3 points by sunnysogra 3y ago

Just looking for valuable feedback before investing my time.

franze 3y ago

Depends on you target audience? If it is right wing conspiracy theorists, go for it.

sunnysogra 3y ago
Got it.

verdverm 3y ago

I think X is in decline, but probably relevant for a while longer. I logged out weeks ago and don't feel like I'm missing out most of the time. There don't seem to be any great alternatives, maybe we could chill out on social media use for a while, as a society It may become hyper fragmented, which is probably not a problem, or one we can make less so

sunnysogra 3y ago
Got it, Good to hear your perspective on X.
- verdverm 3y ago
  I'm pretty sure that any platform that eschews moderation will eventually be dominated by hate, spam, and toxicity. We've seen it before with the attempted alternatives. That's not an environment I want to be participating in What I really want is a platform where I can control my feed with much more detail.
  - sunnysogra 3y ago
    Yeah! That's is really important.

night-rider 3y ago

Despite its recent controversy, it's still worth the investment. The initial cold start can put people off, but you have to build an audience the hard way, and there's no shortcuts to doing that. I use it to link out to blog posts. I don't do the microblogging thing, and prefer to use it as a linkdump for my blogposts.

sunnysogra 3y ago
Yeah! I am somewhat active on it. I don't post a lot, but I keep myself updated. I've noticed people receiving good engagement on their product from there, so I thought, why not give it a try. Thanks for the feedback!

3cats-in-a-coat 3y ago

If you have an account in X, by all means maintain it, and utilize it but if you're starting out, odds are it'll be a wasted effort. First, it's almost impossible for new accounts to get visibility due to algorithm changes. Maybe it's better if you pay for a golden badge, but you'll be paying $12k/year for what exactly? There's a good chance X is headed to becoming the next MySpace. As such, investing in it going forward is likely unwise. Mine what you can and redirect your users to all your other locations so you have a plan B as/when X fades into obscurity. I think most people feel like this as well.

sunnysogra 3y ago
Right! I am somewhat active on it. I don't post a lot, but I keep myself updated. So, it's good not to invest my time heavily in it and should explore other platforms too.