This was my first thought. "Keeps cpu under 70C under load"....okay great how does this relate to passive cooling, hsf, liquid cooling, etc. I suspect the num

This was my first thought. "Keeps cpu under 70C under load"....okay great how does this relate to passive cooling, hsf, liquid cooling, etc. I suspect the numbers aren't great when compared next to the listed above, and this is just a marketing piece for the product.