I think it's just a matter of 'if you stop innovating, others will catch up quicker than you expect'. It's a continual r&d March, and you don't want to end up

I think it's just a matter of 'if you stop innovating, others will catch up quicker than you expect'. It's a continual r&d March, and you don't want to end up like Intel and get stuck on 14nm forever And Intel was a company that was still shoving billions into r&d, yet still got stuck So much of the tech industry has Moore's law baked into the supply chain forecasts, so lots of incentive to deliver on it.