You're trying to refute the importance of the design through assertive statements like number 2 above, and yes, you are making the point that design is not impo

You're trying to refute the importance of the design through assertive statements like number 2 above, and yes, you are making the point that design is not important by calling the typography a "trivial consideration." The fact that you don't understand why it's important to do typography well, and think that it's okay to just use Arial, doesn't mean that it is a trivial matter. That's the kind of thinking that led to the look of Windows 3.1, and I would argue that while Windows might have been the winner at the cash register, it was a lesser product. I applaud the Prismatic team for focusing on quality. MVPs have their place, but eventually you have to stop counting beans and think about making something great. That's hardly trivial.