Always put the site map on the 404 page, but you should be looking at the 404's and fixing them too. If someone is sending 10 people a day your way with a mist

Always put the site map on the 404 page, but you should be looking at the 404's and fixing them too. If someone is sending 10 people a day your way with a mistyped url you should catch it and redirect it. So if marshallk profiles your hot startup and sends everyone to http://yoursi.te/bunnys.html http://yoursi.te/bunnys.html when they should have been going to http://yoursi.te/bunnies.html http://yoursi.te/bunnies.html catching it and fixing it on your end should be part of the 404 view.