You probably don't remember how the web just before Google. Just as bloated, spammy and SEO-optimized as it is today, just more primitive tech-wise. Bloat was m

You probably don't remember how the web just before Google. Just as bloated, spammy and SEO-optimized as it is today, just more primitive tech-wise. Bloat was measured in kb, but it was significant on dialup, spam was crude, but so were the blocking solutions, and SEO was hidden lists keywords, which was enough to heavily influence search results. In fact Google did a lot against it. Google search was clean, fast, and with no ads, GMail had one of the best spam filters, and Google algorithms were highly resistant to SEO of the time. Time have passed, Google is now part of the problem, but it is not alone there, and for some time, Google really did good.