"... I'm not a huge photo-sharer, and I certainly don't claim to be an expert on the space, so forgive my ignorance when I ask if photos is really a billion dol

"... I'm not a huge photo-sharer, and I certainly don't claim to be an expert on the space, so forgive my ignorance when I ask if photos is really a billion dollar beach head ..." Good question that I was also questioning why until I found this quote: "... Posts that include a photo album or a picture generate about 180% and 120% more engagement than the average post respectively, according to Facebook’s internal data. ..." ~ https://www.facebook.com/business/fmc/guides/bestpractices?campaign_id=250393211715997&creative=best https://www.facebook.com/business/fmc/guides/bestpractices?c... I suspect the purchase was specifically in response to this metric.