It's not hard "just because Apple wants their walled garden benefits nobody but Apple". It's hard because SMS does not and cannot support those features. If yo

It's not hard "just because Apple wants their walled garden benefits nobody but Apple". It's hard because SMS does not and cannot support those features. If you want group picture sharing, just pick a chat protocol that actually supports that, rather than bitching at Apple over what SMS, a protocol they have zero control over, can and can't do. Apple is not deliberately degrading the experience for SMS users, or refusing to allow sharing high-quality videos and photos with SMS users. That's like saying Apple is discriminating against your grandmother by not letting you video call her landline phone from 1985.