For some reason, consumer Internet access has always been sold based on bandwidth - it's very rare to see any consumer ISP make any statements about latency, ev

For some reason, consumer Internet access has always been sold based on bandwidth - it's very rare to see any consumer ISP make any statements about latency, even for mobile providers (where latency is much more noticeable and problematic). As far as customer marketing is concerned "speed" equals "bandwidth", even though there's a whole other axis that really needs to be considered.