> They want to control the entire user experience end to end, and it is why many people like Apple products so much. Totally. But in a messaging app context, t

> They want to control the entire user experience end to end, and it is why many people like Apple products so much. Totally. But in a messaging app context, that doesn't apply or even make sense. They could just release an iMessage app for Android and keep the experience exactly the same for their iPhone users.