The context is a little different, with the EU looking into whether iMessage is anticompetitive and should be opened up: https://arstechnica.com/gadgets/2023/1

The context is a little different, with the EU looking into whether iMessage is anticompetitive and should be opened up: https://arstechnica.com/gadgets/2023/11/google-argues-imessage-should-be-regulated-by-the-eus-digital-markets-act/ https://arstechnica.com/gadgets/2023/11/google-argues-imessa... I imagine Beeper is providing exhibits A and B for any such court case, should it happen. And they get some good brand publicity along the way.