>The ads they show you will now be more targeted, about movies and located around Tempe. Good! >I've seen ads based on search terms in "private" conversations

>The ads they show you will now be more targeted, about movies and located around Tempe. Good! >I've seen ads based on search terms in "private" conversations I've had on FB. Why on earth would you think this was "private"? It's private to you and your friend, but you're using a third party (facebook) to facilitate the interaction. Gmail does the exact same thing. So does amazon.