The thing a lot of tech people don't understand (including a few of the commenters here) is how important Instagram is in friend circles that aren't ours :P I'

The thing a lot of tech people don't understand (including a few of the commenters here) is how important Instagram is in friend circles that aren't ours :P I've never even felt the need to use Instagram, but two friends of mine (17 and 15) can't stop using it. They told me "no one shares pictures on Facebook anymore, it's just not cool." I mean, with how rapidly the Facebook demographics shift, we'd be making a huge error in assuming that Instagram isn't vital just because we have no use for it. Actually, we could draw a parallel to Pinterest's early lack of support in male-dominated VC circles. At the end of the day, 40m people love Instagram, and 40m is a good chunk of Facebook's market.