Great article although I'm not sure this is the case for this book list > PR people fear bloggers for the same reason readers like them. And that means there m

Great article although I'm not sure this is the case for this book list > PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how. This was written in April 2005. Turns out they figured out how, we call them influencers and firms pay them. Easy peasy. Also these mostly moved on social media instead of maintaining blogs.