It's the same problem with politics. The coverage is so much about the meta aspects of politics, the daily "he said, she said", not the actual policies that are

It's the same problem with politics. The coverage is so much about the meta aspects of politics, the daily "he said, she said", not the actual policies that are being proposed. It's easier to employ people to write about the superficial horse races aspects, and because the subject matter is trivial, the audience is larger. It's profiting on the dilution of the media and everybody loses.