Might be a tangent - but is more discoverability actually desirable in this case? Could it possibly preserve that "old web" style of interaction, if it becomes

Might be a tangent - but is more discoverability actually desirable in this case? Could it possibly preserve that "old web" style of interaction, if it becomes a global phenomenon that everyone uses? Or does this only work as long as it stays a little hidden niche, that most people don't know about, and will never find? Or in other words - can something feel like "the old web" (which was early adopters and enthusiasts only) - if it's frequented by everyone? You love the idea of smaller communities - but how can they stay small?