B2B customers often value consistency and quality over price. Internal cost of switching is not zero, we have working systems on the old thing and if it’s maki

B2B customers often value consistency and quality over price. Internal cost of switching is not zero, we have working systems on the old thing and if it’s making us super happy why would we spend money to switch to an unknown? In contrast I think the race to the bottom that can be perceived as concerning. Will you still be there, or cause some critical outage?