There's something about an apology in an error message which I find incredibly grating. I don't think it's just me -- the feedback we've had in user testing ha

There's something about an apology in an error message which I find incredibly grating. I don't think it's just me -- the feedback we've had in user testing has backed this up. But saying "We're terribly sorry" is worse because a) Who is "we"? and b) "terribly sorry" is even more grating than just "sorry".