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You wouldn't think Starbucks would really be the typical use case for a style guide. Like I would think all their content would come out of a single web shop i
by smackfu 15y ago
You wouldn't think Starbucks would really be the typical use case for a style guide. Like I would think all their content would come out of a single web shop in HQ.
Style guides are usually created when content is generated by separate groups on their own with no central coordination, and the style guide is to try and get them to all look the same.
- aroman 15y agoI'm not so sure that's true -- style guides are just as important internally, even with only a few designers. I just don't think they intended this to be public. But certainly it isn't uncommon for a company or design/development shop to have an internal style guide.
- MartinCron 15y agoDon't underestimate the size and breadth of Starbucks corporate. Also, even when I'm a solo developer doing in-house stuff, I always always always request at least a simple style guide so my efforts can be consistent and high-quality.
- mason55 15y agoFrom reading the Style Guide it looks like they are using SiteCore which is a CMS. So it's very possible that different parts of the org are creating content for the site. The Starbucks site is actually more complicated than you would think, especially if you login and start tracking the cards you have linked to your account.