Facebook does consume roughly one and a half percent of Americans' waking hours. ( highly rough estimate based on http://mashable.com/2011/09/30/wasting-time-on

Facebook does consume roughly one and a half percent of Americans' waking hours. ( highly rough estimate based on http://mashable.com/2011/09/30/wasting-time-on-facebook/ http://mashable.com/2011/09/30/wasting-time-on-facebook/ ) These various things aren't directly commensurate, but it shows a certain level of relevance to Americans. (And, though I shudder to admit it, there are other countries in the world.)