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Because business owners don't have the time and resources to keep changing vendors to save 10% costs. Time is money. Switching cost is more than you think. For
by pirsquare 3y ago
Because business owners don't have the time and resources to keep changing vendors to save 10% costs. Time is money.
Switching cost is more than you think. For example, I don't like Zendesk it's expensive and over-engineered. But I stick to it because I know how hard it is to port my docs over and re-setup the live chat. It's half a day work. To save $50/mo, it's not worth my time. My focus is growing my company, not to save $50/mo.
I run SaaS and spent alot in SaaS products.
- dragonwriter 3y ago> Because business owners don't have the time and resources to keep changing vendors to save 10% costs. There is enough business churn that switching costs for a going concern alone don't explain a lack of competition if there are wide margins (and thus, lots of room for price conpetition.)