I think there was a big jump in novelty for some alternative meat products the past few years which are now waning - Panda Express pulled their vegi orange chik

I think there was a big jump in novelty for some alternative meat products the past few years which are now waning - Panda Express pulled their vegi orange chikn experiment (ugh!) and have read sales of Impossible/Beyond are not doing well aside from chik'n products. Am glad field roast seems to be doing fine though; there's always tofu at an Asian restaurant