5 ms·

Is it just me, or is a 1$ eCPM average unusually high?

loarabia 14y ago
Anecdotally, I've heard or read that around $1 is decent but I don't have any data to back that myself = /
eli 14y ago
It depends a lot on who your users are, what ads you show them, how they're positioned. It seems like a decent number for a bunch of mini-games, but it's really hard to generalize.
sunsu 14y ago
Seems really high to me. I don't have any experience with mobile ads, but I used to run some pretty high traffic websites and we worked hard to get $0.50 across all of our traffic. First tier serves always got more, but it dropped off quickly.
lmkg 14y ago
It can be very low, depending on which impressions you're buying. Not all impressions are equal, and more importantly, some impressions are worth more to some advertisers than others. The more finely-targeted your ads are, the higher your CPM will be. Note that "targeting" can mean serving ads to a narrow audience segment on a large network, or it can mean running indiscriminate ads on a small site with a very specific audience, or anywhere in between. "Windows Phone 7 users" is a very specific audience, but I don't think it's an incredibly valuable one compared to the broader segment of "mobile gamers," so they won't get great $CPM unless advertisers can segment their users.
qeorge 14y ago
Its not really. We're still figuring things out, nowhere near their traffic, but similar eCPM. (Android/AdMob) http://imgur.com/9pT9V http://imgur.com/9pT9V Comparatively we get $5-10 eCPMs from AdSense on websites.
- nixarn 14y ago
  How did you get such a high eCPM? Care to share any more info on the matter? :)
  - qeorge 14y ago
    For AdSense? (assuming, I'm surprised how high it is too) Honestly AdSense eCPM is through the roof since they started doing retargeting. Its now much more about your demographics than your content. For example, back in the day, a forum for a Warcraft Guild would have triggered "Buy Gold Now" ads which paid pennies per click. Now ads are targeted to the user and know the user's search history, so the ads can be much more relevant. Given that Warcraft players are often rich techies, suddenly the ads being shown have a much higher CPC. In short: sites that 3 years ago would have paid pennies per click are paying dollars per click on AdSense. Its kind of insane. If you wrote them off before I'd consider taking another look.
brandf 14y ago
[Taptitude Developer Here] I've heard of much higher eCPM (and much lower) on pubCenter. It's a factor of many things including click through, rotation frequency, ad category, user demographics, etc. I don't have experience with other platforms, but I've heard that pubCenter is one of the better ad networks.
ashbrahma 14y ago
Pubcenter / Microsoft's ad exchange performs (eCPM and fill rate) better than anyone else out there. I know because I work with 20+ networks. As mentioned in other parts of the thread it's probably because there is more demand and less supply.
grouma 14y ago
I created a WP7 app that utilizes Microsoft Pubcenter. My eCPM fluctuates between $0.90 and $1.00. When I first released the app, about a year ago, my eCPM was much lower (around $0.25).
Raphael 14y ago
That's only .1 cents per view.

Anecdotally, I've heard or read that around $1 is decent but I don't have any data to back that myself = /

eli 14y ago

It depends a lot on who your users are, what ads you show them, how they're positioned. It seems like a decent number for a bunch of mini-games, but it's really hard to generalize.

sunsu 14y ago

Seems really high to me. I don't have any experience with mobile ads, but I used to run some pretty high traffic websites and we worked hard to get $0.50 across all of our traffic. First tier serves always got more, but it dropped off quickly.

lmkg 14y ago

It can be very low, depending on which impressions you're buying. Not all impressions are equal, and more importantly, some impressions are worth more to some advertisers than others. The more finely-targeted your ads are, the higher your CPM will be. Note that "targeting" can mean serving ads to a narrow audience segment on a large network, or it can mean running indiscriminate ads on a small site with a very specific audience, or anywhere in between. "Windows Phone 7 users" is a very specific audience, but I don't think it's an incredibly valuable one compared to the broader segment of "mobile gamers," so they won't get great $CPM unless advertisers can segment their users.

qeorge 14y ago

Its not really. We're still figuring things out, nowhere near their traffic, but similar eCPM. (Android/AdMob) http://imgur.com/9pT9V http://imgur.com/9pT9V Comparatively we get $5-10 eCPMs from AdSense on websites.

nixarn 14y ago
How did you get such a high eCPM? Care to share any more info on the matter? :)
- qeorge 14y ago
  For AdSense? (assuming, I'm surprised how high it is too) Honestly AdSense eCPM is through the roof since they started doing retargeting. Its now much more about your demographics than your content. For example, back in the day, a forum for a Warcraft Guild would have triggered "Buy Gold Now" ads which paid pennies per click. Now ads are targeted to the user and know the user's search history, so the ads can be much more relevant. Given that Warcraft players are often rich techies, suddenly the ads being shown have a much higher CPC. In short: sites that 3 years ago would have paid pennies per click are paying dollars per click on AdSense. Its kind of insane. If you wrote them off before I'd consider taking another look.

brandf 14y ago

[Taptitude Developer Here] I've heard of much higher eCPM (and much lower) on pubCenter. It's a factor of many things including click through, rotation frequency, ad category, user demographics, etc. I don't have experience with other platforms, but I've heard that pubCenter is one of the better ad networks.

ashbrahma 14y ago

Pubcenter / Microsoft's ad exchange performs (eCPM and fill rate) better than anyone else out there. I know because I work with 20+ networks. As mentioned in other parts of the thread it's probably because there is more demand and less supply.

grouma 14y ago

I created a WP7 app that utilizes Microsoft Pubcenter. My eCPM fluctuates between $0.90 and $1.00. When I first released the app, about a year ago, my eCPM was much lower (around $0.25).

Raphael 14y ago

That's only .1 cents per view.