But is that not then just a true reflection of the games popularity? By removing excessive marketing you filter out the people that only bought the game because

But is that not then just a true reflection of the games popularity? By removing excessive marketing you filter out the people that only bought the game because of FOMO? Give the game chance to breathe, spread by word or mouth, and maybe after relase have targeted marketing campaigns. This way you avoid self-sustaining hype growth, and your consumers are less disappointed. I know nothing of marketing and/or buyer preference/behaviour.