> What would have happened if they had just put it on the steam store? "Here's what we made, see for yourself if it's good". That's easy: it would sell less.

> What would have happened if they had just put it on the steam store? "Here's what we made, see for yourself if it's good". That's easy: it would sell less. > Heck, they'd get a lot of viral marketing for free anyway from the media companies falling over themselves to cover the surprising game release. This went famously well for the Saturn.