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The way Beeper-mini addressed the "criticism" that Apple would shut them down in their show HN post to me seemed like their were either completely naive, or far
by kbenson 3y ago
The way Beeper-mini addressed the "criticism" that Apple would shut them down in their show HN post to me seemed like their were either completely naive, or far more likely that they understood that it would only last a short time and that it was all a PR stunt to get you to notice their product and become a user to try it out, and maybe switch to it.
It's not bad marketing strategy at all, I'm sure they gained a huge number of new users, and some percentage of them will stick around even without iMessage support (because there's not really someone else to switch to), but it seemed a bit too manipulative for my personal taste. They could have just said "try us out and see if you like us, we'll keep iMessage support going as long as we can" but instead they dodged the question entirely.