Virtually any other business model. You make something people want to pay for, and then you charge a price that compensates you for your costs plus a margin det

Virtually any other business model. You make something people want to pay for, and then you charge a price that compensates you for your costs plus a margin determined by your negotiating power. This doesn't produce eye popping returns, but it does produce financially sustainable companies. Operating at a huge loss for a very long time in the hopes of capturing the entirety of a market is not the norm overall. I know it can feel that way from inside our industry, but that's our cultural biases showing. I'd like to stress that that's an observation and not a criticism, and that I don't mean bias in the pejorative sense.