Companies don't consider seeking additional profits to be "immoral." Nor did they change behavior, not radically, at least. Companies saw fear, chaos and a lack

Companies don't consider seeking additional profits to be "immoral." Nor did they change behavior, not radically, at least. Companies saw fear, chaos and a lack of resistance from the buying public regarding pricing, and adjusted accordingly. Personally I don't consider this "greedflation," but post-pandemic economics exposed that the equilibrium between producers and consumers was vulnerable to a major shift (in favor of the producers), and they took advantage of that.