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I believe it was Clayton Christenson who pointed out that disruptors took the lowest value activities first.
by gp 3y ago
I believe it was Clayton Christenson who pointed out that disruptors took the lowest value activities first.
- TerrifiedMouse 3y agoI don’t believe that’s a law of nature - honestly it doesn’t even make sense. Disrupters disrupt what they can, what yields them the most profit.
- jdlshore 3y agoChristenson is the one who coined the term “disruptive innovation,” and he gave it a precise definition. That definition includes taking on low-value markets and gradually expanding into more lucrative, higher-value markets. The established players flee upmarket, ironically making some of their best profits as they do, and are eventually squeezed out entirely.