Time matters for every endeavor because in the end we're all dead. Every single thing I've done at a company, time mattered. Paying customers churn. Competitors

Time matters for every endeavor because in the end we're all dead. Every single thing I've done at a company, time mattered. Paying customers churn. Competitors come to market with features. Employees get recruited away. All of this happens as time goes by without you doing anything.