Actually, Google has this measurement scale called "Quality Score." Your landing page is one of the things they evaluate to measure the quality score. And your

Actually, Google has this measurement scale called "Quality Score." Your landing page is one of the things they evaluate to measure the quality score. And your quality score affects your CPC. You can read more on it here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010 http://support.google.com/adwords/bin/answer.py?hl=en&an...