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> Including things like how good your landing page is. That will impact CPA, not CPC.
by corin_ 15y ago
> Including things like how good your landing page is.
That will impact CPA, not CPC.
- ankeshk 15y agoActually, Google has this measurement scale called "Quality Score." Your landing page is one of the things they evaluate to measure the quality score. And your quality score affects your CPC. You can read more on it here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2454010 http://support.google.com/adwords/bin/answer.py?hl=en&an...