Question regarding Kickstarter: Can it really be used for commercial projects (or is Pebble not a commercial project?)? Because here http://www.kickstarter.com

Question regarding Kickstarter: Can it really be used for commercial projects (or is Pebble not a commercial project?)? Because here http://www.kickstarter.com/help/guidelines http://www.kickstarter.com/help/guidelines it says it is only for "creative projects". I guess it is ok since the term "creative project" is not defined other than that page saying "like making an album, a book, or a work of art." Although later it says "Starting a business, for example, does not qualify as a project." Just trying to understand what can be used on the platform and what can't. Can anyone clarify?