You've hit the nail on the head. I'll back for $15, but not for $50. Kickstarters are a bet: I expect 50% of them to succeed, so I have to be able to extract

You've hit the nail on the head. I'll back for $15, but not for $50. Kickstarters are a bet: I expect 50% of them to succeed, so I have to be able to extract double the backing value per project for it to be worth backing. I'm obviously not the only one, which is why the $15 price point is so effective..