For someone without much cash, expeimenting in a new market I would give the following advice: -Don't use broad match to begin with. -Stay off high volume ter

For someone without much cash, expeimenting in a new market I would give the following advice: -Don't use broad match to begin with. -Stay off high volume terms - instead make up the numbers by adding a large number of long tail terms. -Consider geo-targeting: I've seen much lower CPCs on ads targeted at a small region. -Take your time - getting big fast will cost you. My email is in my profile if you have specific questions